Nikhil

Marketing - The Neglected Child Recently, Coca Cola decided on scrapping the Chief Marketing Officer (CMO) role after the incumbent retired. Also, the same day, I read some interesting finding that rarely do CMOs become CEOs. That got me pondering. So folks, will you answer me? What do you think of the Marketing team in your company? More often than not, ‘marketing’ is viewed as the glamour function with visions of various media, celebrity models, graphics, creatives and all sorts of brouhaha associated with it. However, from where I see it, I would beg to differ. There is a general lack of respect for marketers. That’s why, I’d go on and like to call Marketing as the neglected child. Especially in the B2B enterprise services industry, it’s probably one of the necessary evils that an organization needs. So why is it that marketing is looked down upon? For starters, marketing is one department that always seeks money. Most of this is for branding, advertising, creating assets,...